Offering an advanced omnichannel distribution solution that positions our partner brands at the heart of Outdoor Adventure, Sports, and Lifestyle markets in
Australia, New Zealand & the Pacific Islands.
CONTACT US
OUR BRAND PARTNERS
We work with and are inspired by, a small number of innovative brands in Adventure, Outdoor and Active Lifestyle categories. In addition, we build long-standing partnerships with brands that have a clear cause and a point of difference within their market sector
GEAR FOR GOOD
www.cotopaxi.com.au and www.cotopaxi.co.nz
Distribution across Australia, New Zealand and Pacific Islands
ONE LIFETIME. FILL OFTEN
Distribution across New Zealand, Australia and Pacific Islands in partnership with Compendium Ltd
MOTHER NATURE MADE US DO IT
Distribution across Australia, New Zealand and Pacific Islands
FOR EVERYDAY. FOR ACTIVITY. FOR TRAVEL.
Distribution across Australia, New Zealand and Pacific Islands
MAKES YOO FEEL BETTER
Distribution across New Zealand and Pacific Islands in partnership with Compendium Ltd
BLANKETS FOR EVERYWHERE
Distribution across New Zealand and Pacific Islands in partnership with Compendium Ltd
PROGRESSIVE APPROACH FOR BRANDS LOOKING TO DEVELOP DISTRIBUTION IN AUSTRALIA, NEW ZEALAND & PACIFIC ISLANDS
Together, we have worked with both established and market-leading Outdoor, Performance and Fashion brands and start-up brands. Our in-house skill set covers Digital, Sales, Marketing and Operational expertise. Compendium Group was born out of a love of being fast-moving and versatile in a business that can no longer afford to follow a traditional regional approach as part of a global brand.
THE REGION
In managing the Australasian region, it is important to recognise that Australia and New Zealand buoyant Outdoor & Active Lifestyle markets represent individual opportunities. Some of the key retailers in the Australasia region have HQs in Australia and some in New Zealand. Our relationships allow us to build a brand across both countries. We also have established business across the Pacific Islands, part of the region and made up of Papua New Guinea, Fiji, New Caledonia, French Polynesia, Cook Islands and Samoa.
DIGITAL & ECOMMERCE
We see e-Commerce at the core of a brand's distribution strategy. Our experienced in-house digital team looks at everything connected to e-Commerce and, within brand guidelines, deliver an authentic online experience for our brand partner and their consumers. We manage local web launch & maintenance - specialising in Shopify/ Comprehensive organic + paid digital marketing /social community management/ local influencer outreach/ Email storytelling + EDM flow developments
MARKETING
Scaling both consumer awareness and brand confidence is fundamental to long term growth in the region. Our marketing team bring significant experience at all levels of execution and will work with the brand to agree on a suitable strategy to deliver success. Another advantage in working with the team at Compendium Group is we offer in-house Trade, Brand and Digital marketing support that can move quickly with the changing market trends.
OPERATIONAL SOLUTIONS
We work with two outstanding 3PL and operational partners in the Australasia region, specifically catering for Australia (based in Sydney) and New Zealand (based in Auckland) as independent markets. They cover systems, warehousing and shipping - ultimately offering a smooth supply chain to the consumer or the retailer.
WHOLESALE
As a collective, we have worked in the Australasian market for over 25 years and built long-standing relationships based on trust with both the larger chains and independent retailers. We understand the wholesale distribution plan will dictate the pace and way a brand will be embraced and perceived in the market and have a proven history of getting this balance right.
CUSTOMER CARE
Listening and genuinely engaging with the customer is essential. We ensure questions are answered, concerns addressed, and thanks given. We are accountable for the overall experience for each customer, from communication to the product. That is why we encourage reviews to give local customers a voice - we specialise in the YotPo app.
MARKETPLACE SALES
We have an in-house team that manages branded Amazon Seller accounts through FBA and FBM. We ensure we have quality listings, A+ content is updated, Brands are Registered on the Amazon platform and execute Amazon Marketing Services. Recent global events have significantly accelerated the growth of marketplace trading. While it may be appropriate to trade on specific marketplaces in Australasia, there will be others that require monitoring and policing.
ALIGNING ON VALUES
We are focused on our responsibility while building brands, that growth has people & the environment at the forefront of our strategy. Our approach touches on all aspects of the business, from packaging, product repair + disposal, community outreach + support, organisational partnerships, to goodwill actions. With a persistent pursuit to uphold our commitment to this cause.
MEET THE COMPENDIUM GROUP TEAM
We view ourselves as a team of brand custodians who thoughtfully build brands through a mix of traditional and modern strategies focused on emulating a brand’s purpose & mission. We are passionate about representing brands that align with our company values—prioritising our people, our community and the environment.
Brand building in an iconic region of hikers, bikers, runners and road warriors.
See you out there!
What's Happening at HQ?
News Hot Off the Press!March 14, 2024 · New StartersRead more...Hire Announcement– New Zealand and Australia Trade, Community, and Content Coordinator ...March 14, 2024 · New StartersRead more...Hire Announcement– New Zealand and Australia Marketing & Ecommerce Coordinator As...August 1, 2022 · New StartersRead more...Hire Announcement– New Zealand Territory Sales Manager – 1st August, 2022 As Compendium x...Say hello!
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